Technology Readiness of Retail MSMEs for Digital Sales: Evidence from Kramat, Tegal
DOI:
https://doi.org/10.47709/brilliance.v5i2.6879Keywords:
MSMEs, Digital Transformation, Technology Readiness, Innovativeness, Kramat DistrictAbstract
Digital transformation has become a key driver for enhancing the competitiveness and sustainability of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the digitalization readiness of retail MSMEs in Kramat District, Tegal Regency, by applying the Technology Readiness Index (TRI) model consisting of four dimensions: optimism, innovativeness, discomfort, and insecurity. A quantitative survey method was employed involving 70 MSME respondents, and data were analyzed using descriptive statistics. The findings reveal that optimism (3.45), discomfort (3.37), and insecurity (3.32) fall into the high category, while innovativeness (2.75) is in the medium category. Item-level analysis shows that Q4 (optimism) recorded the highest score (3.59), reflecting a strong belief in the benefits of technology, whereas Q7 (innovativeness) obtained the lowest (2.26), indicating low initiative in adopting new digital tools. These results suggest that retail MSMEs in Kramat District have a positive perception of technology but remain cautious in terms of proactive innovation. The study concludes that enhancing innovativeness through digital skills training, mentoring, and policy support is essential for accelerating MSME digital transformation. This research contributes to the literature by providing empirical evidence from a semi-urban context in Indonesia and offers practical recommendations for policymakers and stakeholders in strengthening MSME competitiveness in the digital era.
References
Ainurrokhim, T., Hati, K. C., & Adibta, N. D. (2024). Digital transformation in SMEs: Challenges and opportunities in Indonesia. Proceedings of the International Conference on Management, Economics, and Business (ICMEB), 1(1), 14–19.
Alyani, I. I., Saptono, T., & Jahroh, S. (2024). Digital transformation drivers for Indonesian MSMEs. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(1), 423–441.
Daryono, D., Pramono, R., & Setiawan, H. (2025). The role of strategic digital business capabilities in MSMEs. E3S Web of Conferences: ICMA-SURE 2024, 500(10), 1–8. https://doi.org/10.1051/e3sconf/2024500010
Dwivedi, Y. K., Hughes, L., Kar, A. K., Baabdullah, A. M., Grover, P., & Gupta, B. (2021). Digital readiness: A multi-industry study of SMEs in emerging economies. Information Systems Frontiers, 23(6), 1407–1425. https://doi.org/10.1007/s10796-021-10129-0
Dwityas, N. A., Ramdhani, M. A., & Hidayat, R. (2023). MSMEs’ technology readiness: Indicator and index in adopting digital marketing. Jurnal Sistem Informasi Indonesia, 5(2), 115–128. https://doi.org/10.5281/zenodo.7689345
Fojiyah, N., & Dewi, K. R. (2022). Pemberdayaan UMKM melalui teknologi informasi di era pandemi. Jurnal Pemberdayaan dan Transformasi Digital, 4(1), 44–53.
Hamida, A., Nugraha, R., & Rahman, A. (2022). IoT-based SMEs shop management system in Indonesia. International Journal of Computing & Information Sciences, 10(2), 110–121. https://doi.org/10.21776/ub.ijcis.2022.010.02.7
Jurnalita, A. C. (2024). The impact of digital transformation on MSME competitiveness and economic growth. Arthatama: Journal of Business Management and Accounting, 8(2), 95–106. https://doi.org/10.21831/arthatama.v8i2.12345
Kementerian Koperasi dan UKM RI. (2022). Laporan perkembangan UMKM Indonesia tahun 2022. Deputi Bidang Usaha Mikro.
Kurniawan, F. A., & Astuti, I. P. (2021). Model adopsi teknologi informasi pada UMKM berbasis TRI. Jurnal Sistem dan Teknologi Informasi, 9(3), 145–156. https://doi.org/10.12928/jsti.v9i3.5634
Lokuge, S., & Duan, Y. (2021). Enablers of digital transformation in SMEs: A systematic review. Journal of Small Business and Enterprise Development, 28(5), 809–828. https://doi.org/10.1108/JSBED-03-2021-0134
Naibaho, R., Brata, A., & Setiawan, E. (2025). Adoption of digital technology and sales performance improvement among Indonesian SMEs: A mixed-methods analysis. Quantitative Economics and Management Studies (QEMS), 6(2), 205–218. https://doi.org/10.21203/qems.2025.02347
Nugroho, C., Wijayanto, H., & Utami, S. (2025). Digital communication and literacy for MSME empowerment: Evidence from a rural digital village in Indonesia. International Journal of Innovative Research and Scientific Studies, 8(3), 4523–4535. https://doi.org/10.53894/ijirss.v8i3.1909
Parasuraman, A. (2000). Technology readiness index (TRI): A multiple-item scale to measure readiness to embrace new technologies. Journal of Service Research, 2(4), 307–320. https://doi.org/10.1177/109467050024001
Purnomo, S. (2024). Digital transformation of MSMEs in Indonesia: A systematic literature review. Journal of Management and Digital Business, 4(2), 101–115. https://doi.org/10.32509/jmdb.v4i2.678
Setyawan, T. (2020). Analisis kesiapan UMKM Karawang terhadap cloud computing menggunakan TRI & TOE. Jurnal Teknologi Informasi dan Terapan, 4(3), 67–75. https://doi.org/10.31294/jtit.v4i3.897
Sufi, N., & Suharti, L. (2024). Pengaruh literasi keuangan, motivasi, dan pengetahuan TIK terhadap kesiapan digitalisasi UMKM. Jurnal Ekonomi dan Bisnis Terapan, 10(1), 55–66. https://doi.org/10.20527/jebt.v10i1.1234
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Sarif Surorejo, Nugroho Adhi Santoso, Divia Faiqotul Cahyati
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
info@itscience.org, web: 
