MUNDZIR, Ahmad; PRATIWI, Kuniarti. From Observation to Co-Creation: A Netnographic Review of AI-Driven Consumer Behavior. Brilliance: Research of Artificial Intelligence, [S. l.], v. 5, n. 1, p. 115–124, 2025. DOI: 10.47709/brilliance.v5i1.5885. Disponível em: https://itscience-indexing.com/jurnal/index.php/brilliance/article/view/5885. Acesso em: 7 sep. 2026.