OKTANELDANORA, Yudit; PURNOMO, Jerry Dwi Trijoyo; NOER, Bustanul Arifin. Analysis Of Consumer Preferences Towards The Decision To Purchase Isotonic Drinks Using The Conjoint Analysis Method. International Journal of Multidisciplinary Sciences and Arts, [S. l.], v. 4, n. 3, p. 114–124, 2025. DOI: 10.47709/ijmdsa.v4i3.6560. Disponível em: https://itscience-indexing.com/jurnal/index.php/ijmdsa/article/view/6560. Acesso em: 25 jul. 2026.