Peran Inovasi Dalam Model Pengukuran Kinerja Berkelanjutan UMKM
DOI:
https://doi.org/10.47709/jebma.v6i1.8186Keywords:
InovasI, Kinerja keberlanjutan, Green Entrepreneurial Orientation, UMKMAbstract
Penelitian ini bertujuan untuk menganalisis peran inovasi dalam memediasi pengaruh Green Entrepreneurial Orientation (GEO) terhadap kinerja berkelanjutan ekonomi, lingkungan, dan sosial pada UMKM yang tergabung dalam Komunitas Rumah UMKM Kebumen (RUKUN). Latar belakang penelitian didasarkan pada rendahnya kapasitas inovasi dan penerapan praktik ramah lingkungan di kalangan UMKM, meskipun tekanan pasar, regulasi, dan tuntutan keberlanjutan semakin meningkat. Metode penelitian menggunakan pendekatan kuantitatif dengan desain explanatory survey, yang melibatkan 284 pelaku UMKM sebagai populasi penelitian. Data primer dikumpulkan melalui kuesioner berskala Likert 1–5 dan dianalisis menggunakan Structural Equation Modeling – Partial Least Squares (SEM-PLS) melalui SmartPLS 3 untuk menguji hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa GEO memiliki pengaruh positif signifikan terhadap inovasi, serta berpengaruh langsung pada kinerja berkelanjutan. Inovasi terbukti menjadi mediator yang kuat dalam hubungan antara GEO dan seluruh dimensi kinerja keberlanjutan, di mana inovasi mampu memperkuat dampak orientasi hijau terhadap pencapaian kinerja ekonomi, pengelolaan lingkungan, dan kontribusi sosial UMKM. Model penelitian juga menunjukkan kemampuan prediktif yang kuat dengan nilai R-square inovasi sebesar (0,574) dan kinerja berkelanjutan sebesar (0,64). Temuan ini menegaskan pentingnya inovasi sebagai kapabilitas strategis bagi UMKM yang berorientasi ramah lingkungan, sekaligus memperluas penerapan teori Natural Resource-Based View (NRBV) dan Triple Bottom Line (TBL) pada konteks usaha kecil.
References
2023, K. et al. (2024). Konsumen bersedia membayar premi keberlanjutan sebesar 9,7%, meskipun ada kekhawatiran biaya hidup dan inflasi: Survei Suara Konsumen PwC 2024. PwC Global, 167–186. https://setkab.go.id/en/govt-issues-regulation-on-specific-waste-management/?utm_source
A, F. A., & B, N. R. K. (n.d.). Green entrepreneurial orientation and corporate environmental performance: A systematic literature review. European Management Journal, Volume 41(Issue 5), Pages 755-778. https://doi.org/https://doi.org/10.1016/j.emj.2022.04.003
A, W. J., A, H. C., A, J. S., & B, T. F. (2018). Green entrepreneurial orientation for enhancing firm performance: A dynamic capability perspective. Journal of Cleaner Production, Volume 198, Pages 1311-1323. https://www.sciencedirect.com/science/article/abs/pii/S0959652618320778?via%3Dihub
AlKoliby, I. S. M., Abdullah, H. H., & Suki, N. M. (2024). Linking Knowledge Application, Digital Marketing, and Manufacturing SMEs’ Sustainable Performance: The Mediating Role of Innovation. Journal of the Knowledge Economy, 15(2), 6151–6177. https://doi.org/10.1007/s13132-023-01157-4
Anin, E. K., Etse, D., Okyere, G. A., & Adanfo, D. B. Y. (2024). Green entrepreneurial orientation and firm performance: do green purchasing and supply chain integration matter? Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2377762
Anwar, S. U., Xu, J., Yuan, P. Z., Su, K., & Rehman, S. U. (2024). Green entrepreneurial orientation and environmental performance a moderated mediation perspective of perceived environmental innovation and stakeholder pressure. 1–14.
Biggi, G., Mina, A., & Tamagni, F. (2023). There are different shades of green?: heterogeneous environmental innovations and their effects on firm performance. 1–26.
Chaiyawit Muangmee. (2021). Green Entrepreneurial Orientation and Green Innovation in. Social Sciences, 10(136), 15.
Chen, J., & Rojniruttikul, N. (2025). Influence of a Green Environmental Orientation on Corporate Sustainable Performance in the Manufacturing Sector.
Gloria, J. V, & Gloria, J. V. (2025). Green innovation as a mediator of green transformational Leadership , green supply chain management on green perceived organizational support toward sustainable competitive advantage in sustainable firms in the Philippines.
Hair, J. F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt. In Sage.
Hendriadi, Kausar, A., Ikawidjaja, N., & Musmahendra. (2024). Studi Umkm Di Makassar?: Mengatasi Tantangan. Jurnal Manajemen Perbankan Keuangan Nitro, 8(1), 94–100. https://doi.org/10.56858/jmpkn.v8i1.513
Info, A., On, R., On, R., On, A., Print, I., & Online, I. (2025). Enhancing sustainable business performance through green entrepreneurial orientation in circular economy food SMEs. https://doi.org/10.21511/ee.16(4).2025.02
Kazuhito Suzuki, L. S. P. (n.d.). Japanese Contractors in Overseas Markets. Springer Nature Link. https://link.springer.com/chapter/10.1007/978-981-13-7244-5_7?utm_source
Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS-SEM: The inverse square root and gamma-exponential methods. Information Systems Journal, 28(1), 227–261. https://doi.org/10.1111/isj.12131
Liliani, L., & Wiliana, J. (2018). Kapabilitas Dinamis UMKM dalam Merespons Perubahan Lingkungan Bisnis. Business and Finance Journal, 3(1), 33–46. https://doi.org/10.33086/bfj.v3i1.417
Mikro, U. U. (2019). 2. BAB I KKLan. 1–8.
Mumtaz Ali Memon, Hiram Ting, Jun-Hwa Cheah, Thurasamy, R., Francis Chuah, & Tat Hue Cham. (2020). Sample size for survey research: Review and recommendations. Journal of Applied Structural Equation Modeling, 4(2), 2590–4221.
Narto, N., Radianto, W. E. D., & Wahjudono, D. B. K. (2025). the Ability of Green Entrepreneurial Orientation and Supply Chain Management To Impact the Sustainability Performance of Smes in the Gresik District. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 14(1), 61–89. https://doi.org/10.26418/jebik.v14i1.83431
Noviany, H., Prasetyo, K. G., Nasher, U. A., Bisnis, P., & Indonesia, D. (2025). Novatio?: Journal of Management Technology and Innovation. 4, 194–205.
Prajati, A. B., & Purwanto, A. (2024). Pengaruh Green Supply Chain Management, Keunggulan Kompetitif, Kinerja Perusahaan Terhadap Nilai Perusahaan. Diponegoro Journal of Accounting, 13(4), 1–13.
Suningsih, S., & Latan, H. (2018). (2020). Analisis Model Struktural dengan PLS-SEM". Dalam Metodologi Penelitian Bisnis, 1-20. Yogyakarta: Andi. Jurnal Ilmu Pendidikan, 7(2), 809–820.
Translation, O. of A. to D. C. S. for S. D. &. (2020). No Title. Gov’t Issues Regulation on Specific Waste Management. https://setkab.go.id/en/govt-issues-regulation-on-specific-waste-management/?utm_source
Tuncer, B., & Korchagina, E. (2024). A Systematic Literature Review and Conceptual Framework on Green Entrepreneurial Orientation. Administrative Sciences, 14(6). https://doi.org/10.3390/admsci14060109
Vol, I., Issn, N. O., & Zehir, C. (2020). Research in Business & Social Science Environmental orientation and firm performance?: The mediation mechanism of green innovation. 9(5), 13–25.
Wulandari, M. W. I., & Maika, M. R. (2024). Al-Kharaj?: Jurnal Ekonomi , Keuangan & Bisnis Syariah Al-Kharaj?: Jurnal Ekonomi , Keuangan & Bisnis Syariah. Al-Kharaj?: Jurnal Ekonomi , Keuangan & Bisnis Syariah, 6(2), 2547–2562. https://doi.org/10.47467/alkharaj.v7i11.9915
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Haniffudin, Sumaryanto
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
